Headless commerce for brands where the storefront is part of the brand surface, not a templated theme. Medusa.js, Shopify Hydrogen, and Saleor — paired with Next.js, Nuxt, or Astro frontends and the editorial tooling content teams need.
Headless commerce is right when the brand surface is genuinely differentiated and templated themes constrain it. It's wrong when 'headless' is a buzzword adopted without an editor or merchandising plan. We pick the seam that makes editor and merchandising work, not the one that flatters engineering.
A storefront that looks like the brand — and a backend the commerce team can still operate.
Concrete deliverables — not adjectives. Each engagement scopes which of these are in play and what success looks like for them.
Drawn from sales calls, not SEO filler. Want a question added? Drop it in the form on this page — we update from real enquiries.
Hydrogen when staying in the Shopify ecosystem. Medusa when self-hosting and customisation depth matter. Saleor when a GraphQL-first headless API is the right fit.
When the brand surface needs a frontend stack templated themes can't deliver. We don't push headless when a custom OS 2.0 theme would do.
Sanity, Contentful, or Storyblok depending on the team. Headless CMS for content, headless commerce for products, both surfaced through one frontend.
Headless wins on bundle size and Core Web Vitals when engineered well — and loses badly when not. Engineering discipline matters more than the architecture choice.
Shopify and Shopify Plus engineering — custom themes (Online Store 2.
Magento 2 and Adobe Commerce engineering for brands and enterprises whose commerce model exceeds what Shopify can do — complex catalogues, B2B account hierarchies, multi-store operations, and the integration depth Magento was built for.
WooCommerce engineering for brands where content and commerce share an editor team — and where WordPress's authoring experience is part of the proposition.
OpenCart engineering for stores already running it — maintenance, custom extensions, performance work, and the honest migration paths to Shopify, WooCommerce, or Magento where OpenCart no longer fits.
PrestaShop engineering for European-shaped commerce where the platform's existing operational fit is good — custom modules, theme work, performance, and migration paths in either direction (in or out of PrestaShop).
