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From Strategy to Code

Services/Experience & Interface/Brand & Identity Systems

Visual Identity Design · Logo, System, Tokens, Product-Ready Brand

Visual identity built for the realities of multi-platform product — logo systems with edge cases, design tokens engineering can consume, accessibility colour pairings that pass WCAG, and the governance to keep it all coherent.

FigmaTokens StudioStyle DictionaryWCAG
Why HXRL

Our point of view

We design identity that survives contact with engineering. Tokens, components, and dark-mode pairings shipped at the same time as the logo — because launching a logo without those leaves engineering improvising and the brand drifting.

Outcome

A brand that holds together from boardroom deck to product UI to social post — without a brand police function.

What we ship

Visual Identity Design

Concrete deliverables — not adjectives. Each engagement scopes which of these are in play and what success looks like for them.

01Logo and lockup systems
02Brand system (colour, typography, motion, illustration)
03Design tokens (Tokens Studio, Style Dictionary)
04Accessibility-tested colour pairings
05Brand governance and playbooks
FAQ

Questions clients actually ask

Drawn from sales calls, not SEO filler. Want a question added? Drop it in the form on this page — we update from real enquiries.

Logo first or system first?+

Both at once. Logos that don't fit a system you'll later need (favicon, app icon, monochrome) cost more to fix than to design right.

Dark mode — do you ship pairings?+

Yes — dark mode is part of the brand spec, not a developer afterthought. Both palettes pass WCAG AA at minimum.

Motion in identity?+

When the brand has surfaces where motion is meaningful (product UI, social, video). We design motion specs the same way we design colour specs.

Brand governance — what do you actually deliver?+

A living governance doc, a Figma library with usage rules, and design-token pipeline into code. Not a 60-page PDF that no one opens.

Get in touch

Talk to a senior engineer about Visual Identity Design.

No SDR funnel — your message goes to a director who can tell you, on the first call, whether we're the right partner.

Interested in
Visual Identity Design
Related specialisms

More from Brand & Identity Systems

Brand Strategy

Brand strategy that earns its keep in product — positioning, naming, messaging architecture, and the verbal identity that survives translation into UI copy, ad copy, and engineering ticket names.