UX research that goes beyond a usability lab and into the contexts users actually live in — taxi rank, clinic waiting room, factory floor, kitchen table. We do interviews, contextual inquiry, diary studies, and field research that informs design decisions instead of decorating them.
African UX research has to account for code-switching, low-bandwidth realities, multi-user device sharing, and trust-context that imported research playbooks miss. We design research protocols that surface those, not gloss over them.
Research insights design and product can act on — and that survive the next reorg because they're documented in a repo, not in a slide deck.
Concrete deliverables — not adjectives. Each engagement scopes which of these are in play and what success looks like for them.
Drawn from sales calls, not SEO filler. Want a question added? Drop it in the form on this page — we update from real enquiries.
Both, paired. Qual to find the question, quant to size it. We don't deliver one without the other for product decisions.
Useful when grounded in actual research and updated. Theatre when invented in a workshop. We only ship research-backed personas.
Yes — we run research across Africa (Kenya, Nigeria, Ghana) and into the GCC. We work with local recruiters where context fluency matters.
2–6 weeks typically. Foundational research (new product) is longer; iterative research (existing product) is shorter and continuous.
UI/UX design that holds up to engineering, accessibility, and brand at the same time.
Usability testing as a continuous practice — not a pre-launch event.
Responsive design done as engineering — mobile-first, performance-budgeted, and accessibility-checked at every breakpoint.
