Vercel engineering for teams who want to ship fast and stay shipping fast. Fluid Compute, ISR, edge middleware, and the AI Gateway — used as a platform, not just a deploy target.
Vercel is the deployment story we recommend for Next.js and Nuxt by default — and we use the platform's primitives (Fluid Compute for cold-start collapse, AI Gateway for LLM routing, ISR for content) instead of treating it as Heroku-with-edge.
A Vercel deployment story the engineering team can extend without a platform team.
Concrete deliverables — not adjectives. Each engagement scopes which of these are in play and what success looks like for them.
Drawn from sales calls, not SEO filler. Want a question added? Drop it in the form on this page — we update from real enquiries.
Vercel for product velocity and edge primitives. Self-host on AWS or Azure when data residency, procurement, or cost profile demands it. We engineer for both.
Function instance reuse across concurrent requests. Cold starts collapse, and Node.js compute lives where Edge Functions used to. We default to Fluid for new projects.
For multi-provider LLM routing, observability, and failover without writing it ourselves. We default to it on Next.js apps using AI features.
For most product workloads, yes. We watch Active CPU and bandwidth as part of FinOps and graduate to self-host only when the spend curve justifies the operational cost of doing so.
AWS engineering with the discipline most agencies skip — multi-account landing zones, least-privilege IAM, infrastructure-as-code from the first commit, and FinOps that catches the spend before the CFO does.
Azure engineering for organisations that are Microsoft-shaped — by procurement, by identity (Entra ID / Active Directory), or by line-of-business stack.
GCP engineering — the cloud where data and AI workloads tend to be the deciding factor.
Firebase as a real backend — Firestore modeled with the right indexes and security rules, Cloud Functions v2 with structured logging, and Auth integrated with the rest of the identity story instead of bolted to the side.
